Every year, more than $300 billion in legitimate transactions disappear. Not because customers change their minds, but because the system wasn’t built to say “yes.” Payment approvals break down in the gaps between merchants, processors, issuers, and fraud systems.
The result: good customers get declined, acquisition costs increase, and revenue is lost.
FlexPay was founded to solve a part of this problem by recovering failed payments. But reactive recovery isn’t enough—businesses need to be proactive.
Revaly’s “It” Factor: Exclusive Issuer and Network Signals
Payment approvals happen by design, not by chance.
That’s why FlexPay is now Revaly, the first platform specifically made for Payments Performance Management. What began as a failed payment recovery solution has evolved into a system that proactively maximizes approvals, prevents churn, and transforms lost payments into a strategic growth engine.
We’re excited for a new era of Payments Performance Management—complete with a new name, new logo, new visual identity, and some amazing platform upgrades!
The Revaly platform is powered by exclusive issuer and network signals, giving us visibility into the approval moment that no other platform can access. With that unique foundation, Revaly transforms payment performance from a hidden liability into an engineered advantage, maximizing approvals, reducing churn, and turning payments into a predictable growth engine.
The Why Behind the Strategic Shift: From Reactive Recovery to Proactive Prevention and Approval Optimization
“While we’re excited for FlexPay’s transition to Revaly with a new name and more sophisticated identity, it means much more. Our vision from the start was to remove the friction that drains billions from legitimate commerce,” says Darryl Hicks, Founder and Chief Executive Officer of Revaly.
- $300 billion is lost annually to failed payments around the world
- 62% of customers abandon subscriptions after their payment is declined
- False decline rates could exceed 10%, blocking legitimate customers from making a purchase
Failed payments should never be the cost of doing business. These aren't just consumer problems—they're systemic failures. Recovery is essential, but it’s no longer enough.
Why Revaly?
Revaly is the essential performance infrastructure spanning the entire payments ecosystem, connecting merchants, issuers, card schemes, and fraud systems, all in real-time. We’ve shifted from simply being a failed payment recovery solution to being a system that proactively maximizes approvals.
Why Revaly? The name represents 3 concepts: revenue, value, and clarity, brought together in a single identity. This new identity encompasses the decades of experience we have in the payments space, as well as our vision of building a payment system where legitimate transactions succeed by design.
“As FlexPay, we were able to lift recovery rates significantly for our clients and keep thousands of loyal customers active, which directly translated into stronger recurring revenue. But businesses can’t keep reacting after the fact. They need a way to optimize approvals and prevent good transactions from being declined in the first place — and that’s exactly what Revaly makes possible,” says Darryl Hicks, Revaly Founder and CEO.
Introducing Revaly: The Only Unified Platform
So, what’s new with the Revaly platform? While other solutions focus on a single part of the payment problem — like routing, retries, or customer outreach — Revaly unifies every stage of the payment lifecycle into one intelligent system designed to make legitimate payments succeed.
Revaly optimizes payments before authorization and after decline, ensuring revenue protection from start to finish.
Before a transaction even reaches the issuer, Revaly’s AI and exclusive network intelligence fix the invisible issues that cause false declines — things like address mismatches, formatting errors, outdated tokens, and routing inefficiencies. This means more approvals on the first attempt and fewer customers lost to avoidable friction.
And when legitimate transactions do fail, Revaly doesn’t stop there. Our post-payment recovery engine combines machine learning and behavioral science to identify which transactions are worth retrying and when. It adapts dynamically — recovering revenue intelligently and maintaining customer trust without disruptive outreach or guesswork.
Together, these capabilities make Revaly the only platform that delivers complete payment performance — turning chaos into precision, and approvals into measurable growth.
What this means for merchants:
- Higher approval rates that directly translate into more revenue, with zero added friction for customers
- Less churn, keeping more legitimate customers on the first payment attempt
- A stronger payments journey, with reliable performance across approvals, recovery, and retention
Today, we optimize using merchant transaction data. In the coming months, we’ll tap richer, harder-to-get data that competitors won’t have. And with every merchant onboarded, our models get even smarter, tailoring optimization by merchant ID so every merchant is treated in the way that is unique to them.
Explore the New Revaly
We’re not just freshening up a logo. We’re redefining how businesses think about payment performance forever. Merchants don’t have to stay in reactive mode and accept that payment failures are a cost of doing business.
We hope you join us in redefining payment success. Because approvals aren’t luck. They’re engineered.
Ready to learn more? Contact our sales team.
